Buzzer beater: Entrepreneur aids athletes' search for a second act

Buoyed by a deal with a superstar basketball player, a Tampa branding consultant seeks to help elite performers transition to the business world.


  • By Brian Hartz
  • | 6:00 a.m. April 5, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Paige Thomas helps elite athletes prepare for new careers after their playing days are over.
Mark Wemple. Paige Thomas helps elite athletes prepare for new careers after their playing days are over.
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It’s not unusual for retired professional athletes to enjoy productive careers in other fields after their playing days are done. Some, however, like Magic Johnson, go on to attain nearly as much fame as businesspeople as they did as superstar performers.

But leaps like that don’t just happen. They take professionals like Paige Thomas, founder and CEO of Elevate Branding in Ybor City, to pull off.

 

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