Smaller stadiums aim to host more non-sporting events

The hyper-competitive race to win entertainment customers in Florida has a few new players: small-scale stadiums.

  • By Grier Ferguson
  • | 6:10 a.m. April 5, 2019
  • | 0 Free Articles Remaining!
Courtesy, Baltimore Orioles. Post-concert fireworks lit up the sky after a Sarasota Orchestra performance at Ed Smith Stadium in May 2017.
Courtesy, Baltimore Orioles. Post-concert fireworks lit up the sky after a Sarasota Orchestra performance at Ed Smith Stadium in May 2017.
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A pair of sports stadiums in the region known mostly for single use — spring training in one, soccer in the other — have begun to lean on an old business axiom to find new revenue streams: diversification.  A glance at each stadium's business model reveals some other best practices, from listening to customers to maintaining multiple avenues for potential innovation. 

 

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