Onetime nonprofit exec finds new purpose in real estate

David Crawford believes he has an edge with his new model for selling residential real estate.


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  • | 6:00 a.m. September 14, 2018
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Lori Sax. David Crawford founded Sarasota-based Catalist Realty in January.
Lori Sax. David Crawford founded Sarasota-based Catalist Realty in January.
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It’s the age-old question in selling real estate: How can a broker differentiate themselves from crowd?

David Crawford was in the field earlier in his career but left it work for a web marketing firm, has returned. He says he believes he hit the jackpot answer to that question. He promises to give away 15% of his commission from every home sale to a nonprofit of the seller or client’s choice.

 

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