Brevity — the soul of branding?

Valley National Bank makes a name change.

  • By Business Observer Staff
  • | 6:00 a.m. October 26, 2018
  • | 0 Free Articles Remaining!
Examples of Valley National Bank's new brand name and logo. Courtesy photo.
Examples of Valley National Bank's new brand name and logo. Courtesy photo.
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First there was Dunkin’. Now there’s Valley.

Valley National Bank, which recently entered the Tampa Bay market by acquiring Clearwater-based USAmeriBank, is following in the footsteps of Dunkin’ Donuts by excising part of its name. Henceforth, only the word “Valley” will be displayed on its signage and marketing materials.

 

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