Economic forecast: Judah Longgrear, founder and CEO, The Nickel Ride

The mobile marketing innovator saw some difficulties this year but looks ahead to much better times in 2019.


Mark Wemple. Judah Longgrear is the founder and CEO of The Nickel Ride, a marketing startup that offers free rides to locals and visitors alike in downtown St. Petersburg, Fort Myers, Punta Gorda and Cape Coral.
Mark Wemple. Judah Longgrear is the founder and CEO of The Nickel Ride, a marketing startup that offers free rides to locals and visitors alike in downtown St. Petersburg, Fort Myers, Punta Gorda and Cape Coral.
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Company: The Nickel Ride operates a fleet of electric vehicles in tourism-heavy areas, from St. Petersburg to Fort Myers. It offers free rides thanks to marketing arrangements with local businesses that pay to have signs displayed on the vehicles and set up pick-up and drop-off locations right outside their doors. Longgrear says he’s optimistic about 2019, but admits that The Nickel Ride has had to “get creative” when it comes to working with Gulf Coast businesses impacted by a red tide-induced tourism slump. The Nickel Ride generates about $30,000 per month in revenue. Longgrear sees that rising substantially in 2019, projecting monthly revenue will double with every two cities to which the company expands. Dunedin and Naples are likely targets for expansion.

 

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