Economic forecast: Kyle Parks, principal, B2 Communications, St. Petersburg

Company: Parks hasn’t seen a pullback in spending on the part of his existing clients, while the rapidly diversifying Tampa Bay economy means more companies, across a broadening range of industries, are potential customers. However, low unemployment presents a challenge to B2 — just like it does for many other businesses. “This job market has been really hard on employers,” he says. “Everybody’s looking at pay structures, flexibility. They’re asking, ‘How do I do more than just post a job on Indeed.com or LinkedIn?’ The big storyline going into 2019 is labor.”