Finding the grass is greener in Southwest Florida

Steven Pruchansky was encouraged by friends to relocate from Boston to Naples in 1989, in part because, as the saying goes, the grass was greener on this side of the fence.

It also grows year-round, and somebody has to mow it and maintain it. That somebody, for hundreds of Southwest Florida customers, is Pruchansky, who, in building a $20 million company, has focused on some integral business principles: Don't let growth get ahead of service, surround yourself with a great team and constantly dig around for operational efficiencies. And one more: be willing to take calculated risks.