Entrepreneurial family takes big shot in alcohol-based ready-to-drink market

Event planner Ashley Zalkin knows how to have a good time. And it was while she was preparing for one of those moments of revelry around three years ago when she came up with her boozy business idea.

She was making 400 Jell-O shots for her 25th birthday. After hours of work she asked her roommate why no one made a prepackaged version of the over-21 party treat. “Then it hit me, that lightbulb moment,” she says. “Why isn’t that a thing yet? So I called my parents up and said we need to get on this; I think I just found what I want to do for the rest of my life.”