Branding firm head credits ideas as key to success

Chris Spiro of Spiro & Associates reflects on 25 years in business.

The conference room at Spiro & Associates' Fort Myers office is filled with samples of the agency's work, awards and the trademark ampersand.
The conference room at Spiro & Associates' Fort Myers office is filled with samples of the agency's work, awards and the trademark ampersand.
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The early days of Chris Spiro's graphic design business, launched in rented space from his father in Cape Coral, were slow to get going. 

“It’s actually a 30-year corporation because, in the first five years, I couldn't afford to incorporate it,” says Spiro, 53, about Spiro & Associates, today a $6 million advertising, branding and marketing firm.  

 

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