Company tries Amazon on for size, debuts brand on QVC

After Amazon debut, Chico's FAS brand Soma appears on QVC.

  • By Business Observer Staff
  • | 12:44 p.m. May 18, 2018
  • | 0 Free Articles Remaining!
Soma President Mary van PraagÂ
Soma President Mary van PraagÂ
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Chico’s FAS operates 1,460 stores in U.S. and Canada and sells merchandise in 94 franchise locations in Mexico.

But the Fort Myers-based retailer of women’s apparel through its Chico’s, White House Black Market and Soma brands has recently loosened its belt to reach beyond traditional brick and mortar marketing.

 

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