This bank merger is child's play

A 6-year-old explains the intricacies of USAmeriBank's acquisition by Valley National Bank.

  • By Business Observer Staff
  • | 6:00 a.m. May 11, 2018
  • | 0 Free Articles Remaining!
USAmeriBank CEO Joe Chillura and Valley National Bank President and CEO Ira Robbins speak with Gavin Houser. Courtesy photo.
USAmeriBank CEO Joe Chillura and Valley National Bank President and CEO Ira Robbins speak with Gavin Houser. Courtesy photo.
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Gavin Houser in a scene from one of the
Gavin Houser in a scene from one of the "Gavin's Merger Lane" videos. Courtesy photo.

When Wayne, N.J.-based Valley National Bank acquired Clearwater-based USAmeriBank for $816 million last year, it faced a number of different challenges on the PR and marketing front. One of the biggest was answering questions from USAB customers who were concerned about how the deal might affect them and their bank accounts.

 

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