Filling unmet need lifts veterinarian ’s fledgling business

Up next for Dr. Dani McVety: navigating a growth surge.


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  • | 4:06 p.m. May 7, 2018
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Mark Wemple. Dani McVety started her in-home pet euthanasia and hospice company just a few months out of vet school in 2009.
Mark Wemple. Dani McVety started her in-home pet euthanasia and hospice company just a few months out of vet school in 2009.
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A lot of people ask Dr. Dani McVety, “How do you do this every day? It’s so depressing.”

The question was so common, McVety wasn’t sure she’d be able to get people to work with her at the business she goes to every day — an in-home pet euthanasia and hospice company. The company, Lutz-based Lap of Love Veterinary Hospice and In-Home Euthanasia, is a national network of veterinarians. The concept is similar to hospice for humans, in that Lap of Love provides medication for comfort until the pet passes. On euthanasia, Lap of Love provides a good memory for pet owners and their families, like a boat dock or in a special room in the home.

 

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