Insurance company looks for edge in hiring new salespeople

An insurance company believes it has an edge in the constant battle to outdo — and outsell — the competition.

  • By Brian Hartz
  • | 6:00 a.m. March 23, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. AIA Direct Inc. founder and president Hani Rihan and vice president of sales and training Dina Golub seek to hire more women sales agents.
Mark Wemple. AIA Direct Inc. founder and president Hani Rihan and vice president of sales and training Dina Golub seek to hire more women sales agents.
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Hani Rihan, founder and president of AIA Direct Inc., believes the insurance sales industry’s workforce is in serious need of disruption.

The Sarasota-based insurance company was founded in 2002 and sells health and life insurance and annuities to individuals and families in more than 40 states. It expanded to Tampa in October, with plans to fill its new, 28,000-square-foot office there with a small army of female sales agents.

 

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