Company shifts focus after six-year, $4 million legal saga

Chasing a bigger chunk of sales can sometimes be the wrong move, at the wrong time.

By John Haughey
| 6:00 a.m. June 29, 2018
| 0 Free Articles Remaining!

File. Alex Lucio, co-founder and CEO of 3B Medical in Winter Haven, says the company, recently liberated from years of litigation is now refocused on product development.

Strategies

When 3B Medical emerged from six years of nonstop legal battles early last year, CEO Alex Lucio was faced with the type of leadership decision that happens after a business overcomes a longtime obstacle: How to best capitalize?

The Winter Haven-based respiratory therapy device manufacturer and distributor Lucio co-founded in 2011 had secured a confidential settlement with market giant ResMed. The January 2017 agreement ended 16 patent-related court actions across three continents. Legal fees the company faced surpassed $4 million.