Company shifts focus after six-year, $4 million legal saga

Chasing a bigger chunk of sales can sometimes be the wrong move, at the wrong time.

  • By John Haughey
  • | 6:00 a.m. June 29, 2018
File. Alex Lucio, co-founder and CEO of 3B Medical in Winter Haven, says the company, recently liberated from years of litigation is now refocused on product development.
File. Alex Lucio, co-founder and CEO of 3B Medical in Winter Haven, says the company, recently liberated from years of litigation is now refocused on product development.
  • Strategies
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When 3B Medical emerged from six years of nonstop legal battles early last year, CEO Alex Lucio was faced with the type of leadership decision that happens after a business overcomes a longtime obstacle: How to best capitalize?

 

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