Naples company finding sweet success in sugar substitute market

Self-described 'chaotic entrepreneur' disrupts industry, and sometimes his own office to drive innovation.


Benjamin Fleischer has created an entrepreneurial teamwork approach to building Pyure Brands. His philosophy is even written on the wall.
Benjamin Fleischer has created an entrepreneurial teamwork approach to building Pyure Brands. His philosophy is even written on the wall.
  • Entrepreneurs
  • Share

Benjamin Fleischer has an affinity for entrepreneurs, particularly those who, like himself, seek to innovate rather than replicate.

And to celebrate a decade since founding Pyure Brands — a company that has disrupted the sugar substitute market — the health, wellness and fitness enthusiast recently pledged $50,000 to Florida Gulf Coast University’s Entrepreneurship Scholarship Program. 

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

  • December 15, 2025
Lee Health CEO to step down

Sponsored Content