Recession lesson taught by Hurricane Irma

Pure Florida CEO learns how to operate maritime business in lean times.

Capt. Harry Julian, CEO of Pure Florida, used lessons learned in the aftermath of Hurricane Irma to build a model for operating in lean times.
Capt. Harry Julian, CEO of Pure Florida, used lessons learned in the aftermath of Hurricane Irma to build a model for operating in lean times.
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Ahead of a weekend forecast of Subtropical Storm Alberto raking the Gulf Coast, it was business as usual in the office and on the docks at Pure Florida in Naples.

Capt. Harry Julian, the younger half of the father-and-son partnership of the marine experience company that in large part relies on fair weather, had activated his inclement conditions action plan.

 

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