Minor miracle: Market-savvy boys of summer hit business homers

As Major League Baseball teams struggle with attendance, their counterparts “down on the farm” see big revenue gains thanks to some creative front-office pitches.

David Wright heads up the commercial arm of Minor League Baseball , based in St. Petersburg.
David Wright heads up the commercial arm of Minor League Baseball , based in St. Petersburg.
  • Strategies
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In a time of severely diminished attention spans and abundant entertainment options at home, Minor League Baseball continues to see a healthy amount of support nationwide, even while attendance dips at baseball’s major league level.

 

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