Plant the Seed

EXECUTIVE: Lewis Hall is an attorney and commercial litigator with Sarasota law firm Williams Parker Harrison Dietz & Getzen.

DIVERSION: Hall and his wife, Kay, started Aloe Organics in honor of their daughter Allison “Aloe” Hall Nelson, who died of breast cancer in 2012 at age 30. Before she died, her doctors advised her to eat organic produce to improve her health. Nelson decided a farm would be a good way for her to make a mark on the world. One of the goals of Aloe Organics is to help people eat better and understand how food can make a difference in personal health.

LAY OF THE LAND: Aloe Organics is on 20 acres of a cattle ranch in Arcadia that's been in Lewis Hall's family since the 1930s. Kay Hall says Nelson went to her grandfather and asked if part of ranch could be used for the farm.