- December 13, 2025
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Every person and every company lives and operates by a set of values — or at least purports to. Too often though, we state our values, then ignore them — and eventually forget about them. Revisiting your values on a consistent basis is extremely important — especially for businesses.
Values are not static. Times change, businesses change and leadership changes. If your values aren't reflective of these shifts in your business, things can get off track quickly. As a family business consultant, I encourage my clients to revisit their company values every five years — especially if the owner is planning on retiring in the next decade and transferring the business to new leadership. When companies are changing hands from one generation to another, there can be a variety of sticking points and head butting. More often than not, these can be traced back to a divergence of values.