Fishing for profits after a red tide downturn

After recovering from Irma, the 2018 fish kill ‘clobbered’ Pure Florida’s shallow water fishing tours. The company's response is a deep investment.

Harry Julian says Pure Florida "got clobbered" by the effects of red tide on the company's fishing expeditions. The solution: a new boat that goes farther out into the gulf in 2019. JimJett.com photo
Harry Julian says Pure Florida "got clobbered" by the effects of red tide on the company's fishing expeditions. The solution: a new boat that goes farther out into the gulf in 2019. JimJett.com photo
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In 2017, the aftermath of Hurricane Irma prompted Harry Julian to streamline the business model of Pure Florida, the Naples-based marine experience company he operates with his father, Lance.

That experience came in handy this past summer during another tourist calamity: red tide. With red tide, and to a lesser extent, green algae, fishing expeditions and boat tours fell off pace.

 

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