SARASOTA — Digital marketing company Revcontent named Omar Nicola its next CEO.
Nicola will replace founder and current CEO John Lemp, who will transition to a role as chairman of Revcontent’s board, according to a press release.
Nicola co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. In 2015, Kixer was acquired by Lakana and its parent company, Nexstar Broadcasting Group, where Nicola served as senior vice president for revenue and operations until 2017, according to a statement.
Nicola started his career with Morgan Stanley, the release adds. Then he transitioned into the technology and publishing industries, serving in various roles at Myspace, Evolve Media and Uproxx Studios.
“For quite some time, media publishers have struggled to monetize audiences in a way that allows them to scale their businesses," says Nicola in a statement. "Content marketing is a space that has provided companies a valuable revenue stream, which is imperative for brands of all sizes to continue to grow and tell their stories beyond the walled gardens. Revcontent has been at the forefront of this push, and I’m looking forward to working with our team to expand our client base and to identify technical solutions to best serve our partners.”
Nicola’s initial 90-day plan focuses on a continued expansion of publishers and advertisers using the Revcontent platform, identifying technical solutions to generate additional revenue for partners and improving on the quality of content within the Revcontent platform, the release states.
“Omar is the perfect choice to take over as CEO of Revcontent, because of his wealth of experience and track record of success as a publisher and a leader of several different advertising technology companies,” says Lemp in the statement. “I look forward to following Revcontent’s future success as chairman while also having the opportunity to spend more time focusing on my family, my other businesses and some passion projects.”