Ad agency thrives on innovate or die strategy

Schifino Lee soars to the top of its field after overcoming a fire — and the recession. More growth is projected in the next quarter-century.

Ben Lee and Paola Schifino founded their Tampa-based advertising and branding firm, Schifino Lee, 25 years ago.
Ben Lee and Paola Schifino founded their Tampa-based advertising and branding firm, Schifino Lee, 25 years ago.
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When the New York Yankees moved spring training operations to Tampa in the 1990s, it was a big deal not only for the city but also for a fledgling advertising and branding agency based there.

That’s because the baseball powerhouse hired Schifino Lee, ranked No. 384 on this year's Business Observer  Top 500, to develop a strategy to advertise its Tampa-based spring season.

 

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