Pro basketball exec outdoes competitors in mining data

Being good at having data — and knowing how to use it — is a business necessity. A pro basketball executive shares some how-to behind his successes.

  • By Traci McMillan Beach
  • | 6:00 a.m. April 13, 2018
Mark Wemple. Karlis Kezbers, an executive with the NBA’s Oklahoma City Thunder, uses analytics to boost the business.
Mark Wemple. Karlis Kezbers, an executive with the NBA’s Oklahoma City Thunder, uses analytics to boost the business.
  • Leadership
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When people think of having a job in the National Basketball Association, they might not think of a data junkie.

 

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