Power of print

Print media might be slowly fading in some markets, but in luxury real estate, at least, the medium still matters.

Consider Michael Saunders & Co.

The Sarasota-based real estate brokerage, with some 650 agents and annual sales volume around $2.5 billion, has enjoyed something of a print renaissance lately. The latest example is its ninth edition of SaundersBEST Magazine, a semi-annual publication featuring a variety of high-end listings throughout the region — top real estate for real estate junkies.