Change Agent

David Rich has a wealth of ideas about how to disrupt the insurance industry.

Coming from two decades running units at large insurance companies, including Amerilife Group LLC and Great American, Rich says the first step is to recognize the sector suffers from prolonged groupthink. “The industry is so old and antiquated in how we do things,” Rich says. “They've been doing it this way for 150 years.”

Rich is in the early stages of leading his own disruption, through his Largo-based startup, Ensurem LLC. One part of the company is a digital storefront for individuals to research, shop and purchase life insurance policies, supplemental health coverage and other insurance-related products, including pet insurance. Another part is to provide third-party administrative services for insurance companies, including back-office support. A third part is to do digital marketing for insurance companies — the ultimate in old guard meets the new generation.