Twin tank

Blake Gratton was out on a date with his wife six years ago when they were seated next to an LED-lit aquarium full of pulsating jellyfish. He was fascinated.

Fast forward to last year: While Blake and his brother Brock freshened up the website of their business, Sarasota-based Xplode Marketing, a jellyfish graphic reignited an interest in the sea creature. They ordered a desktop jellyfish tank for their office. But after a few weeks of observing the tank consistently harm its inhabitants, the crafty twin brothers took action.

“We were sitting there and thought, 'Man we just spent all this money' and we knew we could design a desktop jellyfish tank that was better,” says Blake.