Mr. Marketing

A marketing mastermind is in our midst.

For part of the year, Philip Kotler, considered by many to be the father of modern marketing, lives on Sarasota's Longboat Key.

Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He's written more than 50 books, including coauthoring with Kevin Keller “Marketing Management: Analysis, Planning, Implementation and Control,” a widely used marketing textbook in undergraduate and graduate business schools.