Smells like retail spirit

In a stadium packed with people wearing the same colors, it can be hard to stand out.

Florida State University graduate Chelsea Havelka and her husband, Matt Sluizer, a fellow Seminole, set out to change that. During the frenzy of the 2013-14 Seminole football season, which culminated in a national championship for the team, the couple founded the company Bows and Arrows Boutique.

Since then, the online women's apparel boutique has sold game day items for female fans who want to look fashionable while cheering on their favorite team. Havelka, a former Old Navy store manager, built a strong following online. So strong it got her thinking about the retail big leagues: a real store.