A clean business opportunity

A research and development project two years and at least $100,000 in the making at Naples Soap Co. is about to get a major publicity upgrade.

It's called the Eczema Kit. It's a line of fragrance-free products designed to provide a head-to-foot natural solution for eczema, psoriasis and dry, itchy skin.

Naples Soap founder Deanna Renda, a former nurse who suffers from eczema and psoriasis, as does her daughter, tests all the products herself. She rejected 18 versions of the kit before finding the just-right formula of products. The kit includes a mixture of soaps, scrubs and moisturizers. “It's an extension and evolution of our top-selling sea salt soap,” Renda says.