Treats of the trade

After becoming pet-parents to Abbey, a West Highland terrier, in 2012, Robert and Kelly Ison quickly acted on what they perceived as a market need for a simple, low calorie, superfood treat that would cater to breeds prone to allergies, like Abbey.

And Einstein Pets was born.

“Out of the gate we decided it was a business,” says Kelly Ison, a co-owner who handles sales and marketing. “And we weren't talking about taking it to a farmers market and testing it.”