How to ... Start a podcast

There are a number of ways to start and strategically use a podcast, says Katie Krimitsos, host of the Biz Women Rock podcast.

Krimitsos sought to leverage the relationships she had built through Tampa Bay Business Owners, a networking and industry organization. In the last few years her podcast has been downloaded 250,000 times and listened to in 112 countries. Krimitsos has built a community of 4,400 women who are members of a private group associated with the brand, in addition to the 25,000 followers on the podcast's Facebook page.

For those interested in starting their own podcasts, she suggests building avatars of the people who make up your target market. For Biz Women Rock, Krimitsos constructed a few different avatars that she builds her content around. They range from Jane, a smart woman who has been in business for 10 years and constantly seeks info to grow her business, to Kelly, a woman building a business on the side of her full-time job, trying to decide when she wants to transition to full time. Kelly wants to hear success stories and tips and tricks.