How to ... Network effectively

Whether it comes easily to you or makes you break out into a cold sweat, networking is vital to growing your business.

Are you doing it right and getting the results you should?

One key is to practice, practice. “The best thing you can do is get out and meet new people,” says Mark Stough, co-executive director of BNI Southwest Florida, a networking group with local chapters stretching from Lakeland to Naples. He recommends getting involved with a number of organizations such as chambers of commerce and Kiwanis.