How to ... Maximize social media in five minutes a day

Social Connect CEO Batya Maman has helped more than 300 clients maximize their social media presence, including a large group of dental practices.

“Social media is about reach and activation,” says the Naples-based Maman. “Understanding the platform and its purpose is more important,” than simply generating likes, which can be an inauthentic, misguided gauge for success.

Maman offers some tips, five-minute fixes, that can incrementally improve engagement and ultimately increase business. The list includes: