Force is Strong

One day, when he was eating a hot dog at a gas station, Bruce Schlee looked down at a packet of ketchup and got an idea.

What if he could store flavor in a similar packet and use it to make an energy drink?

Schlee shelved the idea in 2011 to pursue other entrepreneurial ventures. Then, when working with Sean Matson and Zach Steinbock on another company, he told them about his energy packet idea. They were both active members of the military, and they liked the concept. It was an opportunity to get his idea going.