Firm acquires collegiate apparel maker

SEMINOLE - In a deal that closed on Monday, PublicIdentity Inc., a Los Angeles-based branded merchandise agency specializing in sales and marketing of collegiate licensed products, was acquired by Bamko LLC, a division of Seminole-based Superior Uniform Group Inc.

With approximately $6 million in annual revenue, PublicIdentity was an attractive match for Bamko, which trades in the same competitive space, according to a statement.

In a statement, Bamko President Philip Koosed praised PublicIdentity for “its ability to provide high-quality and innovative collegiate licensed products to college fans and consumers across the country.” The acquisition, Koosed added, “results in a union that will make our combined entity a force to be reckoned with in the collegiate licensing space.”