- December 4, 2025
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Pina De Rosa has dedicated her career to coaching people how to make good choices and overcome obstacles.
The Los Angeles-based entrepreneur — who gained publicity for a popular TEDx talk in 2013, “Choices ... Choices,” which has been viewed nearly 200,000 times on YouTube — also recently realized her mission could be applied to the corporate world. Now De Rosa travels globally, coaching people about overcoming fears and self-doubt. De Rosa says there are a number of plateaus business owners and executives may encounter in a career, from a sales stall to an issue with teamwork to a missed promotion.
De Rosa spoke at the Florida 2016 Working Women State Conference, held in early September in Tampa. She also chatted with the Business Observer before her presentation. Here are some of De Rosa's key steps to overcoming obstacles: