Bank looks for marketing boost

Kara LeComte's boss at USAmeriBank, president and CEO Joe Chillura, gave her a tough task when she was promoted late last year to oversee marketing of the bank's wide retail branch network.

The assignment: Give USAmeriBank an edge in a crowded marketplace, where many competitors have similar, conservative marketing approaches.

“He wanted me to come up with some innovative ways to make the bank stand out, says LeComte, who previously ran training and corporate development for Largo-based USAmeriBank. The bank had $3.9 billion in assets through June 30.