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It was a few years ago when Clark/Nikdel/Powell's President Alex Nikdel realized his marketing, advertising and web development company needed to identify its core values and refocus its long-term vision.

“We realized we were at a point that we needed to have more structure and discipline,” says Nikdel. “There wasn't clarity on who is accountable for what.”

Now Winter Haven-based Clark/Nikdel/Powell has regular leadership team meetings, 10-year goals are mapped out in detail and each employee clearly knows the firm's priorities. “We are evolving with the times,” he says.