- December 5, 2025
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Miami developer and builder Eduardo Caballero is about to test his core business theory — see opportunities, not problems — in downtown Fort Myers.
Caballero's firm, Jaxi Builders, is already behind one of the most ambitious luxury condo projects in years in downtown Fort Myers, Allure. Initially announced in 2015, plans include 292 units in a pair of 32-story condo towers at 2601 First St., on the banks of the Caloosahatchee River.
Amenities include an infinity-edge pool that overlooks the river and boat slips and The Allure Your Senses Rooftop garden. Construction of the $140 million project is expected to get underway after 70 sales, which could be early next year. Prices range from $300,000 a unit to $1 million.