It's all about the service

In today's world, consumers and businesses have many options as to where they can buy a particular product or service. While things such as product quality and price are important in their decision making process, customer service is often the most important.

The products my company offers are similar to those offered by our competitors at comparable prices. So how do we set ourselves apart from them? The answer is simple, customer service. What's not so simple is how a company creates a culture that ensures excellent customer service on a daily basis.

There are several ways to foster excellent customer service.