Finding the fix

A slogan is prominently displayed on Anthony's Cooling-Heating-Electrical trucks — “You don't need new until we say you do” — and it's a philosophy the company lives by.

“We fix things that other people like to condemn, and we're getting a lot of notoriety for that,” says company President Michael Zeppi. “People will call us when another company says that they need a new system. And typically we get an extra two to three years out of every system that we go to behind someone else.”

Helping customers save money and buy time to formulate a longer-term plan has led to some significant growth for the company, which was founded in 1988 and is based in Manatee County. It's on track to reach $3 million in sales this year and has averaged 10% to 15% growth each year for the past five years.