Walk this way

Bruises and bragging rights.

That's one of the first things WellCare executive Pamme Lyons-Taylor thought about after she scaled down the wall of Priatek Plaza in downtown St. Petersburg, the largest building in the city. The feat, a drop of 386 feet, was part of Over the Edge, an event hosted by the WellCare Community Foundation. The charitable arm of WellCare, a Tampa-based managed health care firm with $13.9 billion in annual sales, donated $5,000 to Big Brothers Big Sisters of Tampa Bay to support the event, held April 30.

Lyons-Taylor, WellCare's vice president of advocacy and community-based programming and a Big Brothers Big Sisters of Tampa Bay board member, raised more than $1,250 for the event. So did her husband, Joel Taylor, according to a statement. The couple's reward: a helmet, climbing gear and a one-way ticket down the side of a 28-story skyscraper.