Best vet

Donna McWilliams treats dogs, cats and other animals at her fast-growing veterinary practice, but, like many of her peers, her targeted client these days is something different: young people.

McWilliams runs My Pet's Animal Hospital in Lakeland. The practice's niche is to use an Eastern-based alternative, holistic treatment that keeps pets healthier, more comfortable and, in turn, makes life easier for the owner.

McWilliams, for instance, sites the common scenario of the family dog with an incessant itch that requires a trip to the vet. She will often recommend the client forego steroids for the dog — the common medicinal solution. This way they won't have to endure their pets' increased thirst, excessive need to go out and possible long-term damage to their liver and kidneys.