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Surgeons Frank Bono and James Ronzo have worked in minimally invasive spine surgery for more than a decade.

Prior to fall 2014, the surgeons worked out of a hospital and ran a successful spine surgery business called the Gulf Coast Spine Institute in Brooksville. But the duo decided to rebrand as an all-around spine treatment center, and they wanted a less regional-sounding name. They decided on the BioSpine Institute, and that fall they opened a 10,000-square-foot surgery center in Tampa.

The company has since grown quickly — despite entering a new market with a new name. It now treats between 400 and 500 patients per month, up from zero when it made the switch 18 months ago, says Martin McCauley, BioSpine's director of patient services.