Success by Association

Meeting Brian Cross in person is the first clue that Goede, Adamczyk, DeBoest & Cross is no ordinary law firm.

Dressed in an aqua blue shirt and cowboy boots, the firm's managing partner chuckles that his colleagues will give him some good-natured ribbing for his lumberjack beard and uncommon attorney attire.

But the culture of the Naples-based law firm is decidedly entrepreneurial, so stuffy lawyers need not apply. “I'll carry garbage out from our kitchen,” says Cross.