Carter unveils name for Sarasota apartments

Atlanta-based Carter has named its 10-story, luxury apartment project under construction on Second Street in downtown Sarasota The DeSota. The 180-unit rentals, on a site that once was occupied by the United Way, will also contain 15,000 square feet of retail and restaurant space.

Jerome Hagley, a Carter executive vice president, says the name is intended as a “play off the name of Sarasota, and as a tribute to the city.”

Slated for completion in 2017, Carter's project and the recently completed One Palm apartments are being closely watched as indicators of the overall depth of the Southwest Florida rental market.