Squeezed in

Bob Behr is an unassuming and methodical executive, a behind-the-scenes kind of leader.

But his public profile is about to grow.

An Orlando native, Behr was named CEO of Lake Wales-based juice processing cooperative Citrus World, makers of Florida's Natural juice products, in September. The co-op is owned by 14 organizations that represent about 1,000 Florida orange and grapefruit growers. Almost all of its juice is sold with the Florida's Natural label, and members receive a share of profits on the sales. Florida's Natural is the third-largest orange juice brand in the United States, and the only one made using strictly fresh Florida citrus.