Up the river

Executive: Jason Jensen, principal at Wannemacher Jensen Architects. Jensen, 38, started with the firm 13 years ago as an intern and worked his way up to partner seven years into his career. He's led the firm to receive 17 American Institute of Architect design awards, among other recognition, and was personally awarded the Dean Rowe Award for design excellence. His firm was recently awarded the design contract for the $20 million Pier Approach Project, linking the New St. Pete Pier to downtown. Jensen was a Business Observer 40 under 40 recipient in 2015.

Diversion: Rafting. Jensen has been rafting at least 25 times on 10 rivers nationwide. He started when he was less than 6 years old, before there were age restrictions or regulations.

Family affair: Jensen's grandparents were born in the Appalachians, so rafting has been a part of family reunions since he was young. Last summer Jensen took his oldest son, 9-year-old Jameson, on his first rafting trip. “It's exciting to start the next generation,” Jensen says. “He loved it; he's fearless.”