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Kim McGinnis, director of production for Creative Sign Designs, a Tampa-based custom sign business, was ecstatic to see her company recently featured on one of her favorite TV shows.
Creative Sign Designs appeared on the Science Channel's “How It's Made” series Dec. 17. The Science Channel reached out in fall 2014 to cover the company's channel letters, which are used at the brick-and-mortar locations of places such as Toyota of Tampa Bay and Glazer Children's Museum.
“A lot of members of our team are big fans,” McGinnis says of the show. “I'm the kind of person that will watch marathons. So the vibe in the shop was great that day.”
That doesn't mean it was an easy day, though, to get on TV. Filming, which took place in January 2015, was a 12-hour process over one day, McGinnis says. Those 12 hours of work were shortened into one five-minute segment, and McGinnis was surprised with the end result. “I'm amazed at the level of detail they can capture,” she says. “They really dig in and don't leave any detail out.”
The film crew was scattered throughout the eight stations Creative Signs uses to make its letters, McGinnis says. And despite the grueling day, McGinnis says she and her team wouldn't hesitate to take advantage of the opportunity again. “People love to know how things work,” McGinnis says. “The show just proves the high-level production crew we have here that gets the job done.”
Creative Sign Designs, run out of 44,000-square-foot facility, was founded in 1986. It started out in a garage, with a focus on decorative mailboxes and street signs. Onetime banker Jamie Harden bought the business in 2005. It did more than $18 million in sales in 2014, and now has work and accounts nationwide.
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