Dialed in


  • By Mark Gordon
  • | 10:59 a.m. December 16, 2016
  • | 0 Free Articles Remaining!
  • Finance
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It only took David Call a year to help lead Fifth Third Bank to a top market position among regional banks in the Naples-Fort Myers area. And that was in the recession, in 2010.

Recently promoted to Florida president of Cincinnati-based Fifth Third, Call now has bigger goals that encompass the entire state, short of the Panhandle. One is to do what he did in Southwest Florida, and help grow Fifth Third's market share. Another goal: Maintain and improve the bank's employee culture and customer service targets. And he has to balance both objectives.

“We aren't the biggest bank in Florida, and we don't want to be,” says Call. “We want to be the best.”

 

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